# PRIVACY POLICY
Last Updated: August 2026
This privacy policy notice is for this website and governs the privacy of its users who choose to use it. It explains how we control, process, handle, and protect your personal information while browsing or using this website, including your rights under current UK regulations.
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## 1. WHO WE ARE
We are the Data Controller responsible for your personal data.
*Business Name:** IV MEDEAR LTD
*Contact Email:** IVMEDEARLTD@OUTLOOK.COM
*Postal Address:** 71-75 Shelton St, Covent Garden, London, WC2H 9JQ
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## 2. THE PERSONAL DATA WE COLLECT
We collect and process personal data when you interact with our website, specifically when you complete our contact form, place an order in our shop, or sign up for our marketing emails.
*Contact Data:** Name, email address, phone number, and any message you write in our contact form.
*Transaction Data:** Billing address, delivery address, phone number, purchase history, and items ordered.
*Financial Data:** Credit/debit card details are processed directly and securely by our payment processor, Stripe. We do not store or have access to your full financial details.
*Technical & Marketing Data:** IP addresses, cookies, browser types, and email communication preferences.
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## 3. LAWFUL BASIS FOR PROCESSING
Under the UK General Data Protection Regulation (UK GDPR), the lawful bases we rely on for processing this information are:
*Contractual Necessity:** We process your order, transaction, and delivery data to fulfil contracts with you (i.e., packing and shipping your shop purchases).
*Consent:** We process your contact information for newsletter updates and marketing communications only if you explicitly choose to opt-in. You can withdraw consent at any time.
*Legitimate Interests:** We process information left in our contact form to respond efficiently to your customer service questions, inquiries, and messages.
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## 4. THIRD-PARTY DATA PROCESSORS
We share your data with trusted third parties to run our website and fulfil our services. Some of these providers operate outside the UK, and we ensure standard contractual clauses protect your data:
*Squarespace:** Hosts our website, shop interface, and stores transaction logs. Data is transferred and held under secure UK GDPR-compliant data protection terms.
*Stripe:** Safely processes your financial transactions as our payment gateway provider.
*Email Marketing Provider:** Squarespace Email Campaigns / Mailer] stores your email, name, and marketing options to distribute newsletter updates.
*Shipping Couriers:** We share your physical delivery details with our delivery partners (e.g., Royal Mail) solely to transport your bought goods.
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## 5. HOW LONG WE KEEP YOUR DATA
We keep your personal information only for as long as is necessary to fulfill the purposes we collected it for.
*Financial and Order Data:** Held for 6 years following the end of the tax year to satisfy UK statutory accounting and tax obligations.
*Contact Form Correspondence:** Held for [Insert timeline, e.g., 1 year] to resolve historical customer queries.
*Marketing Emails:** Retained until you withdraw consent by clicking the "Unsubscribe" link in any automated message.
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## 6. YOUR DATA PROTECTION RIGHTS
Under UK data protection law, you have rights including:
*Your right of access:** You have the right to ask us for copies of your personal information.
*Your right to rectification:** You have the right to ask us to rectify personal information you think is inaccurate.
*Your right to erasure:** You have the right to ask us to erase your personal information in certain circumstances.
*Your right to restriction of processing:** You have the right to ask us to restrict the processing of your personal information.
*Your right to object to processing:** You have the right to object to the processing of your personal information.
You are not required to pay any charge for exercising your rights. If you make a request, we have one month to respond to you. Please contact us at our email address above to make a request.
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## 7. COOKIES AND TRACKING
Our website uses tracking cookies managed through Squarespace to monitor traffic analytics and optimize shop functionality. When you visit our website, you will be prompted by a cookie banner. You can choose to accept or reject non-essential cookies.
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## 8. HOW TO COMPLAIN
If you have any concerns about our use of your personal information, you can make an official complaint to us at the email address provided above.
You can also complain to the Information Commissioner's Office (ICO) if you are unhappy with how we have used your data.
*ICO Address:** Information Commissioner's Office, Wycliffe House, Water Lane, Wilmslow, Cheshire, SK9 5AF
*Helpline number:** 0303 123 1113
*ICO Website:** https://ico.org.uk